Underrepresented Voices
Snap Unveils 523 Content Accelerator Program
Snap Inc. introduced 523 Tuesday, its first ever content accelerator program, with a focus on small, minority-owned content companies and creatives that traditionally lack access and resources when compared with their larger counterparts.
The company said the goal is for participants to create premium Shows for its Discover platform that are reflective of the diversity of the Snapchat community.
Sponsors of 523 include AT&T, McDonald’s, Nissan, State Farm, Target, Uber Eats and Unilever.
Those interested can apply here through Feb. 1, with up to 20 participants to be revealed March 1.
Over the course of a six-month period, those chosen will receive:
- Funding of $10,000 per month to support concepting and filming content for Discover.
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