How Aliyu Abdulkareem Is Reimagining Digital Media for a New Generation – THISDAYLIVE

By Oluwatoba Kumisola

It is a well-acknowledged truth that the media is as old as humanity itself. From ancient storytelling and oral performances to today’s cutting-edge technologies, communication has continually evolved. Over time, this evolution has triggered a profound shift in how people connect with information—especially with the rise of digital and social media platforms.

Historically, access to media was largely controlled by the wealthy, powerful, and influential. But the digital age has democratized media, creating opportunities for new voices to emerge. One of such voices is that of Aliyu Abdulkareem—a dynamic journalist and media innovator committed to bringing the media closer to the people, especially the youth.

Aliyu Abdulkareem is a calm but powerful force making his mark in Nigeria’s evolving media and communication landscape. He combines his role as a multimedia journalist and SEO editor at the respected Nigerian Tribune with his ventures as a media tech entrepreneur. A recent inductee of the Nigerian Institute of Public Relations (NIPR), Aliyu is a natural storyteller whose work extends beyond conventional journalism. He brings innovation, strategy, and a deep understanding of digital engagement to the table—qualities that are reshaping how audiences in Nigeria experience news.

In 2024, Aliyu launched Rush Online, a youth-focused digital news platform. Its name mirrors the fast-paced attention span of today’s youth—a place where readers can “rush in” for their gist and “rush out” informed. Covering relatable topics such as politics, entertainment, lifestyle, and education, Rush Online is approachable, engaging, and authentic. With its clean layout, accessible language, and timely content, the platform feels more like a conversation with a friend than a traditional news outlet. At its core lies Aliyu’s mission: to bridge the gap between formal journalism and Nigeria’s highly-engaged, digital-native audience.

Running Rush Online while managing a full-time job at Tribune showcases Aliyu’s remarkable multitasking abilities and dedication to digital storytelling. His role at Tribune demands SEO expertise and fast-paced news editing, while Rush Online sees him strategizing content, managing design, and handling social media. The synergy between both roles enhances his ability to grow Rush Online using insights gained from mainstream journalism.

Also in 2024, Aliyu founded Rush Technomedia, a digital consultancy dedicated to building websites, crafting content strategies, and shaping brand identities. While Rush Online tells stories, Rush Technomedia creates the digital infrastructure behind them. With clients ranging from Eighteen Eleven Media to Elegantz Magazine, Aliyu and his team design bespoke digital experiences that reflect the unique vision of each brand. For Aliyu, every project is a partnership—where clients’ ideas flourish alongside his growing expertise.

As with many startups, challenges persist—limited funding and a lean team being chief among them. Yet, Aliyu pushes forward, consistently staying ahead of trends and delivering relevant content.
Managing multiple projects has instilled in him an intentional approach to his work, driven by purpose rather than pressure.
Whether writing articles, developing websites, or building digital brands, Aliyu is fueled by a deep desire to fill the communication gaps he sees around him.
His success is not accidental—it is the result of deliberate effort, resilience, and a vision to use media as a tool for connection, empowerment, and impact.

His recent induction into NIPR is more than a professional milestone—it is a recognition of his contribution to the industry and a call to go even higher. For Aliyu, it symbolizes personal advancement, broader networks, and renewed commitment to serving people through his skills.

With Rush Online and Rush Technomedia, Aliyu is setting the foundation for a legacy. He envisions Rush Online evolving into a full-fledged media house—perhaps with radio or TV extensions—while Rush Technomedia grows into a comprehensive digital agency that empowers businesses and future media creators alike.

Aliyu Abdulkareem’s journey is not driven by fame but by authenticity and impact. Through storytelling, digital design, and media strategy, he offers sincerity and substance in a digital world that often feels cold and impersonal. By creating platforms where stories and people thrive, Aliyu is helping shape a brighter, more inclusive future for Nigeria’s media landscape.