Are Social Media Managers the Future CMOs?
There is a perpetual discourse around social media managers: Are they the wizards of the online realm, or are they just interns who know how to make cool videos?
Love us or hate us, you can’t do without us. Social media is crucial to all businesses. Worldwide, 4.48 billion people use it—that’s more than half of the entire human population.
The responsibility of communicating with hundreds, millions and someday billions of people often rests on a team of one to three people. Yes, that is a heavy load, and yet those who carry it are often deemed not worthy of holding leadership positions.
So how can social media managers earn their seat at the table and validate their candidacy for leadership? And, more importantly, can they ever become CMOs?
More than a content creator
The future generation of CMOs will come from social media departments, not just the traditional branding or strategy areas.
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