Madlab Alpha Private Limited launches to disrupt Indian OTT
Bodhitree Multimedia Limited, Madlab Films, and Universe of Ideas have announced the launch of Madlab Alpha Private Limited, positioned as India’s first high-concept content studio. Designed as a launchpad for next-generation storytellers, the new studio aims to disrupt the existing cinematic landscape with genre-defining narratives that challenge conventional storytelling.
At a time when Indian cinema is saturated with formulaic plots, Madlab Alpha is being positioned as a creative space dedicated to bold voices and innovative formats. The studio will focus on crafting premium content that blends cinematic storytelling with experimental and immersive experiences, using AI-assisted workflows and new-age technologies to streamline execution without compromising artistic vision.
The creative alliance brings together the narrative depth of Madlab Films, the business expertise of Bodhitree Multimedia, and the talent network of Universe of Ideas. This collaboration aims to establish a future-forward content ecosystem that nurtures emerging creators and delivers globally relevant stories.
Madlab Alpha is currently building a slate of cerebral thrillers, dystopian sagas, speculative dramas, and interactive storytelling experiences, all intended to appeal to both Indian and international audiences.
Gaurav Shukla, the creator and producer of Asur, and Abhijeet Khuman, both producers at Madlab Films, said, “With the rise of OTT platforms and global content, audience taste, especially in India, has evolved rapidly. This shift is impacting conventional commercial cinema, as we’re seeing more viewers gravitate towards fresh, bold narratives. It’s high time we acknowledge this change and create stories that speak to this new sensibility.
“With Madlab Alpha Private Limited, we aim to tell the kind of stories others shy away from—merging craft with technology to deliver content that truly resonates. Together, we’re committed to delivering bold, original, and scalable content that speaks to a new generation of viewers,” Shukla said.
Darshana Bhalla, Founder & CEO, D’Artist Talent Ventures and Universe of Ideas, said, “At its core, Madlab Alpha Private Limited is about empowering new voices and building a collaborative creator ecosystem. We believe in nurturing and mentoring emerging talent, offering them mentorship, resources, and a platform that values originality, craft, voice, and diverse perspectives on the global stage, fostering a space where originality thrives.”
Mautik Tolia, Managing Director, Bodhitree Multimedia Ltd, said, “Madlab Alpha Private Limited represents a bold leap into the future of storytelling. This partnership marks a pivotal evolution in our content strategy, reflecting our commitment to shaping the progress and success of the industry. Together with Gaurav, Darshana, and Abhijeet, we are investing in the future of storytelling—one that is bold, disruptive, and unapologetically narrative-first. We’re building more than a studio, that’s agile, and one that is built to scale across formats and geographies.”
Bodhitree Multimedia’s earlier projects include the critically acclaimed Class and the virtually shot thriller miniseries The Gone Game. Madlab Films is known for the acclaimed series Asur, while Universe of Ideas, an IP creation company, is backed by talent management firm D’Artist Talent Ventures.
Launched as a subsidiary of Bodhitree Multimedia Limited, Madlab Alpha Private Limited is set to roll out a slate of projects aimed at redefining entertainment across borders.
