Trio of Indian prodcos unveil new production studio Madlab Alpha | News

A trio of Indian companies, Bodhitree Multimedia, Madlab Films and Universe of Ideas, have launched a premium production studio aiming to “champion bold voices, daring visions and ground-breaking concepts.”

Madlab Alpha is billed as “India’s first high-concept content studio” and the launch was described as “a bold move set to recalibrate the landscape of Indian cinema and OTT content” by the three partners.

The studio is designed to be a launchpad for next-generation storytellers, a home for disruptive and genre-defining narratives that challenge the status quo. It is aiming to develop a slate of cerebral thrillers, dystopian sagas, speculative dramas and interactive storytelling experiences.

The three companies have ring-fenced US$30m to develop its first slate of content, a representative of Madlab Alpha confirmed to C21.

“With the rise of OTT platforms and global content, audience taste – especially in India – has evolved rapidly. This shift is impacting conventional commercial cinema, as we’re seeing more viewers gravitate towards fresh, bold narratives,” said Gaurav Shukla, creator and producer of Madlab Films’ OTT hit Asur.

“It’s high time we acknowledge this change and create stories that speak to this new sensibility. With Madlab Alpha Private, we aim to tell the kind of stories others shy away from, merging craft with technology to deliver content that truly resonates. Together, we’re committed to delivering bold, original, and scalable content that speaks to a new generation of viewers,” added Abhijeet Khuman, producer at Madlab Films.

Darshana Bhalla, founder and CEO, at IP developer Universe of Ideas and parent company D’Artist Talent Ventures, added: “At its core, Madlab Alpha is about empowering new voices and building a collaborative creator ecosystem. We believe in nurturing and mentoring emerging talent, offering them mentorship, resources and a platform that values originality, craft, voice, and diverse perspectives on the global stage, fostering a space where originality thrives.”

The new studio “represents a bold leap into the future of storytelling,” said Mautik Tolia, MD at Bodhitree Multimedia, the company behind psychological thriller The Gone Game. “This partnership marks a pivotal evolution in our content strategy, reflecting our commitment to shaping the progress and success of the industry.”

“We are investing in the future of storytelling – one that is bold, disruptive and unapologetically narrative-first. We’re building more than a studio, one that’s agile and built to scale across formats and geographies.” Madlab Alpha is a subsidiary of Bodhitree Multimedia.